Pricing & Services
When your online presence aligns with your real-world interactions, your customers become loyal.
This integration creates a smooth, consistent experience that strengthens trust, builds loyalty, and keeps customers coming back.
Whether you’re just starting out or looking to grow, effective branding ensures every part of your business—online and offline—works together to create a solid and reliable experience.
Take a look at the options below, designed to meet the needs of businesses ready to grow. If you need something more specific, custom packages can be tailored to your goals. Pricing is fair, and bundling services means you get more value for your investment as you elevate your brand to the next level.
Brand AudiT
$397
The purpose of this audit/ call is to walk through your current assets (print materials, shop space, website, social) to evaluate if these are as effective you want them to be. You may also be wondering what it’d be like to work together; this is a great way to test the waters.
Whether we move forward with a future project or not you won’t walk away empty-handed. This call will offer constructive feedback on what is currently aligning with your goals and what can be strengthened, and provide specific next steps for how to specifically move your brand to the next level.
Logo
$3k
A unique logo is the backbone of a brand. It must represent your business well and resonate with your intended audience - all while communicating the key information they need to know.
This is an excellent option for establishing the core of your business’ identity. Your business is so much more than a logo, but if you don’t capture your ideal audience’ attention how will they ever find out what you offer? Likewise, if your audience is excited about you, but can’t easily distinguish you from the competition, you’re missing valuable opportunities.
With this option, you can readily start uniting your online and in-person brand to build trust, confidence, and loyalty with your customers.
The logos I design are type-based, illustration-based, or more often than not, a combination of the two. You will receive 3 versions of your logo design: black, white, and color in a variety of file formats that suite your needs for websites, social media, marketing, and printed product and materials.
Sub-logo & an Icon can be added for 1.5k
Sub-logos (smaller, condensed versions of your logo) and icons are excellent for social media branding, clothing, merchandise, product tags, and collateral.
A custom illustration can be added starting at 2k
The custom illustrations are highly versatile and designed to specifically represent your business and brand with it’s unique character and purpose. They’re often used for promotional materials, menus, products and packaging, or as wall art for businesses with a shop or storefronts.
Website + Logo & Brand Guide
$8.5k
An online presence is a given these days. The question is, are you in control of your online presence or someone else? This option creates a consistent, recognizable identity (the logo & branding guide) paired with a website that matches your aesthetic. The result will help you start building trust and loyalty with your customers.
Having your own website communicate several things: intentionality, care, and consistency in your messaging, a simple way to streamline how customers can reach you, and an excellent way to build your own newsletter (so you aren’t dependent on the whims of social media companies).
Here’s what you can expect:
Branding: Your branding includes a single logo design in black, white, and color, plus a one page brand guide that outlines font pairings, color selection, and a description of your business’ aesthetic. While this might not sound as exciting as a new logo and look, this is equally as important to maintaining a consistent identity as you continue growing and/or have others manage business functions in your stead.
Website: All websites are custom designed and built from the ground up specifically for you and your business’ needs. A standard website includes the home page, contact page, & two additional pages of your choice (informational, blog, etc.). Your website will 1) reflect you and your business through custom images, icons, and designs, 2) will be mobile and desktop optimized (most visits are via a mobile device), and 3) will be ready to go once the keys are handed to you. All sites are built on a platform that will be accessible for you to easily update or add more pages (no PhD required). 😁
A website design & build can be purchased separately for 6k.
If your current brand is working well for you but your website is not… I’ve got you covered.
Identity System 1
Logo & Brand Guide + 1 Icon + 1 Illustration
$5.5k
$6,000
Step back and consider your business for a moment. If you were an outsider looking in, would you be compelled to step through the door? Would your interest be peaked? Would you be compelled to trust the folks inside with your hard-earned money?
System 1 is the most affordable option to start building your business’ strong, cohesive, and memorable visual identity. In other words, your business is no longer dressing like a rough and tumble college student but as a fresh professional with clarity and direction. :-)
With this package you can start building an online and real-world presence that makes customers know they can trust who you and what you do.
Identity System 2
Logo & Brand Guide + 1 Sub-logo + 2 Icons + 2 Illustrations + 2 Repeating Patterns
$10k
$11,500
The next step up, this option builds on System 1 including a more thorough and extensive collection of items for an effective business identity. Imagine the care you can show your visitors by having already considered what their experience of your business will be like. Show that you care with a strong product or service and with an atmosphere that communicates thoughtfulness, instills confidence, and elicits fondness and loyalty.
System 2 is a unified and expanded version of System 1 giving you the designs and illustrations you need to make your online and physical presence consistent and trustworthy from decor and packaging, to social media and your website.
Identity System 3
Logo & Brand Guide + 2 Sub-logos + 2 Icons + 2 Illustrations + 2 Repeating Patterns + Packaging + Website
$21k
$24,500
You’re looking to captivate and capture people’s affections. Do they feel care for? That you’re trustworthy? You want them to be curious? Surprised? Delighted?
Excellent. Does your physical space, products, and digital space communicate these things?
With System 3 you can start building an online and real-world presence that tells customers you’re in it for keeps and you deserve their loyalty. This top package intensifies your brand’s continuity to the upmost degree, ensuring a consistent customer experience to be used online and in the real world. System 3 intentionally includes everything from extensive branding, to custom website design and build, to packaging design - not because I want to sell you more stuff, but because these things elicit an affinity for your business and keep customers returning for more of that experience.
Packaging
$5k
This is where your brand comes to life in the real world! Creating a consistent and welcoming experience for your customers from their first impression online, to their visit and purchase at your shop, to what they share with others or reuse after their visit.
This option is most effective when paired with one of the Identity Systems above as all of those elements will be incorporated into the creation and production of products. A few ideas for what this can look like: coffee bags & label templates, can or jar labels, wine labels, coffee cups & sleeves, boxes, to-go bags, greaseproof paper sheets, tissue paper, packaging tape, totes, stickers, and more.
Custom rates can also be tailored for your needs - please reach out and I’ll put together a quote for you.
