Branding + Illustration + Logo Design + Web Design + Print Materials

Parabl: Company Identity & Branding

Our team was tasked with building a new marketing company from the ground up. This meant room to explore, push our abilities, experiment with new techniques and styles - it was an incredible challenge and one of my favorite projects thus far.

As the senior graphic designer I worked closely with our VP of Marketing spending hours discussing the brand’s unique character, offerings, goals, vision and then iterated continuously until the branding and visuals complimented each other perfectly.

The perceptive and brilliant Terri Trespicio guided the identity development process - the final result was one of the most creative branding endeavors I’ve gotten to work on yet.

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Conversation Starter | Branding & Packaging

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Jennifer Lee | Brand & Book Design