Branding + Illustration + Logo Design + Packaging
Funky Monkey Ice Cream
Descriptors that guided this piece include terms or phrases such as: playful, fun, personable, soda-shop era, early to mid-century style. The goal was to make the style and design appealing to kids and adults using a well-established vintage look.
Three things I always consider when creating a brand for a client are: 1) thinking through what will best represent the client, 2) what will work within their budget, and 3) what will allow them to be competitive/unique.
